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Hello Family Bag is a curated, high-quality brand sample bag designed with Australian families and children in mind. Whether you’re pregnant, a new parent, or juggling the joys and challenges of parenthood, we understand that raising children is a journey filled with learning and important decisions. From everyday choices like “what’s for dinner” to bigger decisions such as planning the perfect family holiday, Hello Family Bag provides trusted brand samples to help you explore and discover new products.
Try, test, and make your own decisions about the products that suit your family best—because at Hello Family Bag, we’re here to support you every step of the way.
Hello Family Bag is the ideal platform for brands aiming to connect with Australian families with children aged 0-6 years. Each curated bag offers high-quality samples that empower parents to make informed decisions across key areas such as food, wellness, education, baby and children’s products, entertainment, lifestyle, technology, travel, and financial services. Distributed as a free gift at childcare centres, early education services, and family expos nationwide, Hello Family Bag reaches an engaged audience that values convenience and quality.
With a quarterly distribution of 60,000 bags, we consistently build trusted relationships with families across Australia. Our focus goes beyond product sampling—we foster meaningful connections between parents and brands, delivering targeted, relevant campaigns that add real value to busy family lives. Partnering with Hello Family Bag provides your brand access to a unique, quality-conscious audience, helping you achieve meaningful results from your media spend.
Hello Family Bag was founded by Claire, a single parent who understood the challenges of finding time to explore the best products and services for families. Her goal was to create a solution that simplifies decision-making, making it easier for parents to discover, trial, and test high-quality products. Previously known as the Essential Day Care Bag (established in 2013), we’ve proudly distributed over one million bags to childcare centres, early education services, and family expos across Australia. Today, Hello Family Bag continues this legacy under a new banner, providing families with samples that support informed purchasing decisions in key areas such as food, lifestyle, entertainment, children's products, and education. Distributed as a free gift, Hello Family Bag is a trusted companion on every parenting journey.
If you have any questions we’d love to hear from you.
We send treats and love letters, not spam.
Hello Family Bag acknowledges Aboriginal and Torres Strait Islander people as the Traditional Custodians of the land and acknowledges and pays respect to their Elders, past and present.
We celebrate, value and include people of all backgrounds, genders, sexualities, cultures, bodies and abilities.
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